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 Microsoft acquires VideoSurf, promises to bring better video search and discovery to Xbox Live

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Microsoft acquires VideoSurf, promises to bring better video search and discovery to Xbox Live Empty
PostSubject: Microsoft acquires VideoSurf, promises to bring better video search and discovery to Xbox Live   Microsoft acquires VideoSurf, promises to bring better video search and discovery to Xbox Live Icon_minitimeThu Nov 24, 2011 7:40 am

Terms of the deal aren't being disclosed, but Microsoft announced today that it has acquired the content analytics firm VideoSurf, and it's being crystal clear about where it will be putting it to use: Xbox Live. VideoSurf, for those not familiar, is a company that specializes in computer vision technology, which lets it "tag" individual frames of videos in real time and deliver better search and discovery services. Earlier this year, it released an Android application that basically amounts to Shazam for video. As for its plans for Xbox Live, Microsoft says that it will integrate the technology across the platform "over time," and that it will "augment the Xbox 360 ecosystem and evolve search and discovery of entertainment content on Xbox Live." The official press release is after the break.


REDMOND, Wash., and SAN MATEO, Calif. - Nov. 22, 2011 - Microsoft Corp. has announced the acquisition of California-based video discovery technology company VideoSurf Inc.

Founded in 2006, VideoSurf offers a back-end computer vision technology that "sees" frames inside videos to make discovering content fast, easy and accurate. Over time, Microsoft will integrate this technology across its entertainment platform to augment the Xbox 360 ecosystem and evolve search and discovery of entertainment content on Xbox LIVE.

"VideoSurf's content analytics technology will enhance the search and discovery of entertainment content across our platform," said Alex Garden, director of Xbox LIVE for the Interactive Entertainment Business at Microsoft. "This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf's technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results."

"Microsoft's Interactive Entertainment Division is at the leading edge of connected entertainment," said Lior Delgo, CEO and co-founder of VideoSurf. "We are incredibly excited to be working together on our mutual passion for creating amazing consumer experiences and reinventing how consumers search, discover and enjoy content on their televisions."

In the coming months, Microsoft will bring nearly 40 world-leading TV and entertainment providers to Xbox LIVE, including Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U.S.; BBC in the U.K.; Telefónica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and Mediaset in Italy. This acquisition will also make it easier for world-class video partners to take full advantage of advanced features such as voice search enabled by Kinect for Xbox 360. With Kinect, users will be able to easily search and discover content across multiple entertainment providers within Xbox LIVE and then interact with and enjoy content in extraordinary ways using voice search powered by Bing on the Xbox 360.
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Microsoft acquires VideoSurf, promises to bring better video search and discovery to Xbox Live
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