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 Move and Kinect Sell-Through Update

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crapgamer

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Move and Kinect Sell-Through Update Empty
PostSubject: Move and Kinect Sell-Through Update   Move and Kinect Sell-Through Update Icon_minitimeThu Dec 02, 2010 7:55 am

There have been numerous reports over the last few days regarding Move and Kinect sales - Sony recently announced 4.1 million Move controllers shipped worldwide, while Microsoft announced an estimated 2.5 million Kinect cameras sold through to consumers, both as of the 27th November 2010.

On paper then, it looks like Move is clearly ahead in the race but how do the sell-through sales and unique systems actually compare?

Playstation Move

Move has now been out for 11 weeks in total and VGChartz estimates show that the total number of Move controllers sold-through is now just over 2.5 million units worldwide, with nearly 250,000 sold last week alone with holiday sales starting to pick up. Compared to the 4.1 million units shipped, this would suggest around 1.6 million units in the retail channel but not yet sold though, an estimate that Wedbush Morgan analyst Michael Pachter agrees with.

The second issue with Move is that many customers will be buying more than one controller - something that VGChartz has attempted to factor in to previous estimates to give a comparable figure in terms of userbase. Consumer polling carried out over a sample of 100 PlayStation Move owners shows that the average number of controllers per Move setup is 1.55. Using this, we can estimate that the number of unique Move-compatible PS3s out there is now just over 1.6 million worldwide.

Kinect

Kinect has now been out for 4 weeks in total and VGChartz estimates that the total number of Kinect cameras sold-through is also just over 2.5 million units worldwide, with 875,000 sold last week. Since each Kinect camera represents a unique customer to sell games to, there is no adjustment necessary as with Move for owners with multiple controllers.



Therefore, with 2.5 million unique Kinect customers and 1.6 million unique Move customers in homes worldwide, Kinect clearly has the edge at this point. Also with 4 weeks of sales compared to 11 weeks and with over three times as many sold last week, Kinect should be significantly ahead by the end of the year. In fact, after four weeks of release, the number of unique Move customers stood at 600,000 worldwide and Wii hardware sales at the same point in time stood at 1.65 million so Kinect has actually sold faster than both combined in these first few weeks.

Stay tuned to VGChartz for the latest Move and Kinect sales updates.
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